A fresh new take
Our Happiness Guaranty is more than our product guarantee and our commitment to a great experience for our customers. It’s our philosophy on doing business and it’s symbolic of how we care for our team, our community, the natural environment and most importantly, each other. At LoveSurf, our guiding principles are simple…we aim to make great products, foster great relationships and live extraordinary lives.
Ensuring our factories provide safe and healthy working conditions for their staff and adhere to responsible environmental policies is a top priority. We require all of our suppliers to sign and adhere to the LoveSurf Code of Conduct, where we set forth our expectations for the fair treatment of labor, safe and healthy working conditions and strict environmental practices.
Our mission is to create quality products for your pursuit of a happy life; empowering deeper connections with fitness, nature, creativity, and community. Guided by our values and the coastal California lifestyle, we’re simply happier on a healthy planet. That’s why our approach to sustainability is fivefold, focused on the materials we work with, reduction of waste, offsetting 100% of our carbon footprint, social responsibility and community leadership.
Laguna Beach, CA, our backyard and playground for active living, inspired the creation of LoveSurf. As a values-based business, we aim not only to make great products, but to prioritize great relationships with our staff, our partners and the communities we operate in. And we aim to bring together people from all walks of life to create and share positive, meaningful experiences.
The world’s first 100% community owned fashion brand.
We are passionate about helping people and our planet and we envision a brand that can do both. Our mission is to create a uniquely inclusive and empowering experience for our community members using blockchain technology (Dfinity and Ethereum smart contracts to be specific) and through the power in our partnerships with fitness, nutrition, and health experts.
Each piece is functionally built with durable performance material to withstand the toughest workouts, but designed with next-level comfort top of mind and a more casual aesthetic that effortlessly transitions into everyday life.