Beware of Counterfeit LoveSurf Products trading under the name Luv Surf

Beware of counterfeit products trading off of the valuable goodwill of the LoveSurf™ brand. Like many companies that have expended years and enormous resources in carefully developing brand recognition, LoveSurf products are being unlawfully imitated and sold through unauthorized channels under the names "Luv Surf" and "Luv San Diego Surf". These knockoffs, which may look similar in appearance, are not produced by LoveSurf or under its control. Accordingly, these products are not true or authentic. The only way to ensure that you are purchasing genuine LoveSurf products is to purchase through an authorized retailer.
Please report any suspect products to Customer Service at 1-949-273-2100 or email [email protected]
We intend to vigorously investigate others who manufacture or sell counterfeit LoveSurf products and take action against counterfeiters as appropriate to protect the value that the LoveSurf brand has come to represent. If you have any questions concerning this issue, please contact Customer Service at 1-949-273-2100. We appreciate your help in maintaining the integrity of the LoveSurf brand and the positive lifestyle we represent. For further information on LoveSurf registered trademarks, see our Trademarks page.



Whether your passion is surfing, SUP, yoga, running or just relaxing on the beach – we’ve got you covered.
Shop by activity to find the piece that’s right for you!
Love Surf Swimwear  SWIM  LoveSurf Surfwear  SURF  LoveSurf Activewear  ACTIVE