For Immediate Release
LoveSurf Activewear for Fitness and Happiness
San Clemente, CA (May 15, 2014) - LoveSurf Inc. is pleased to announce the release of a new active apparel collection, LoveSurf. Combining fashion and fitness, LoveSurf designs on-trend pieces that you can wear while working out or on the beach. The team of talented designers, athletes, and fitness enthusiasts have collaborated together to develop the vision for the brand. “We wanted to create a brand that is inspired by the California lifestyle, but spoke to every woman, no matter where they lived,” says Kelly Cox, Assistant Designer. “So if you are surfing at Trestles or paddling on Lake Michigan, you’ll look good and feel good doing it in LoveSurf activewear.”
The company’s CEO, Brian MacDonald, has been working on the LoveSurf concept since 2011. MacDonald created the basis for the brand out of his own personal love for the active lifestyle. “The goal of LoveSurf is not only to provide the best activewear in the market but to also create a lifestyle around the brand for followers to become a part of. I have always admired brands [such as Roark Revival, Lululemon, and Roxy] that are successfully weaving story telling into designing a collection and that is what we are going to be bringing in the future.”
The multi-use styles will consist of fashionable and functional pieces ideal for yoga, adventure sports, running, beach fitness, as well as everyday activewear that can be worn while working out, to the beach, or around town. Whether you’re a surfer girl, yoga pro, or nature explorer, LoveSurf products will withstand a full range of fitness activities, while providing a fit that makes you look and feel amazing.
Our talented group of designers blend fashion and function to create transitional multi-use styles for working out or running errands - from swim to gym, and everything in between.
We use the finest Italian fabrics ensures excellent fit, performance and durability. For compression, the fabrics are blended with the XtraLife Lycra so our products retain their shape even when used in harsh elements and chlorine. In addition, all of our factories uphold high quality standards which ensures superior garment construction and a well tailored look.
The LoveSurf Summer ’14 Horizons collection is due to release this month at LoveSurf.com http://lovesurf.com/collections/horizons.
The site is also a social platform called LoveSurf Magazine where you can find inspiration for anything related to fitness, yoga, adventure sports and the beach.
For more information about the brand or to request interviews with LoveSurf, please contact [email protected] or call 949-273-2100
About LoveSurf Inc.
LoveSurf is a Southern California based swim and activewear company that designs high fashion swim-to-gym apparel for surf, SUP, yoga, running and outdoor recreation.