LOVESURF Swim-to-Gym
A Fresh New Take on Active and Swim Apparel

(San Clemente, CA) (Jan 29, 2015) – LOVESURF, the California-based women’s active and swim apparel brand, is proud to present the launch of their Spring ’15 Collection.

Embodying the Swim-to-Gym lifestyle, LOVESURF is a brand inspired by and for the active female who incorporates the ocean in her everyday fitness routine. Building on the foundation of uncompromised performance and style, this collection presents a variety of multi-use functional pieces offered in refreshing new prints and colorways. 

 

This season, the captivating Seaglass print is inspired by kaleidoscopic, vibrant hues of nature's seaglass and is the dreamchild of local San Diego artist, Michelle Kurtis Cole who collaborated with LOVESURF to bring her scuba diving expeditions and underwater adventures to life. In contrast to the bold Seaglass print, the Cloudbreak print embraces soothing shades of ocean blues and breaking waves, celebrating surfers, explorers, and globetrotters alike coveting tropical waters of surf destinations from around the world.

 

   Dream Bikini Top and Bikini Bottom in Cloudbreak

 

Also this spring brings a twist to the common gym capri. The Surf Capri, a standout piece this season, can be worn in and out of water and is perfect for the girl who wants to take a refreshing dip in the ocean after her workout or go for a surf after some peaceful beach meditation and yoga. The Surf Capri is designed with quick-drying recycled Italian fabric, convenient to move on out of the ocean and on to the next activity in the gym.

 

Another transitional piece that promotes the Swim-To-Gym mantra is the Beach Volley Bikini Top, which speaks for itself. The Beach Volley Bikini Top not only provides coverage and a performance fit making it suitable for all surf conditions, but it also promotes health awareness and sun protection as the top has a built-in UPF 50+, allowing for more time out and about in the water or on the sand. 

 

Beach Volley Bikini Top Reversible in Seaglass/Tropic Pink

 

For a more fashionable take on the Swim-to-Gym collection is the Oasis Crossback, a functional bikini top equally suitable for all surf conditions or just catching some rays out on the sand resulting in statement tan lines. The Oasis Crossback is effortless in style while providing extra support for performance activity.

 

 

 

Whether the LOVESURF girl wants to play beach volleyball, go surfing, stand up paddle, swim, yoga or run on the sand, the functionality of LOVESURF Swim-To-Gym is convenient for those who like to lead a healthy, active lifestyle in and out of the water. Each Swim-To-Gym LOVESURF piece is made to be versatile and all sold separately to mix and match, catering to any type of workout and lovingly fitting any type of body.

 

 

About LOVESURF

LOVESURF is a unique brand, promoting health, happiness, and inspiration through our Swim to Gym active and swim wear. Our mission is to keep every active female fit, motivated, and feeling beautiful. We created our line for the adventurous girl, who loves the ocean and is constantly finding herself close to Mother Nature. Every piece is handmade and sewn with care near the LOVESURF headquarters in San Clemente, CA located just minutes from the beach. Every style and inspirational print is brainstormed and designed in-house by the LOVESURF team and in collaboration with a network of emerging and local artists. Surrounded by fresh, creative, positive minds in the heart of a lazy beach town, we never lose inspiration. For more information on LOVESURF visit www.lovesurf.com